The one sentence persuasion course5/30/2023 ![]() So we're here this afternoon to talk to Uri Simonsohn and Joe Simmons, both professors here at Wharton in the operations, information, and decisions group, about research that they've been doing for the last, what fellas, six or seven years now? It goes back a little ways. So we sat down with them recently to find out how it went down. But it turns out these guys put a lot of thought into rhetoric and persuasion. ![]() Because you'd think this is a place where the only thing that matters is ideas. In fact, that's why I wanted to talk to Uri and Joe. And it raises a question, did persuasion have any role to play in the impact this paper's having? You might think academic research is a place where persuasion shouldn't matter. It's arguably the most influential paper in what has been called the reproducibility crisis in psychology. ![]() It's been cited 2,000 times since it was published in 2011. And yet this paper has been wildly influential. Long title on a subject that seems a little arcane. They published an article called False-Positive Psychology, Undisclosed Flexibility in Data Collection and Analysis Allows Presenting Anything as Significant. And to do that we'll start with an interview that I did recently with a couple of colleagues of mine, Uri Simonsohn and Joe Simmons, about some research they've done recently. ![]() We're going to begin this module talking about persuasion.
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